Abhi and Niyu's obsession with Pakistan

Their last six videos, three have been focused on Pakistan. While the duo has an equal role in building their brand, it is evident that Niyu has been sidelined on many occasions

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Published on - 21 March, 2023

In recent years, the world has seen an exponential rise in the popularity of YouTube and the content creators who use the platform to reach their audiences. Among them are "Abhi and Niyu," a popular YouTube duo from India with a following of around 4 million. While the pair has gained significant popularity for their entertaining and informative content, there has been a recent trend towards an obsession with Pakistan.

It is noteworthy that out of their last six videos, three have been focused on Pakistan. This trend is alarming, especially given that the mainstream media in India has a history of 24/7 coverage on Pakistan. It is concerning that content creators like "Abhi and Niyu" are perpetuating this trend.

The duo's obsession with Pakistan is not only concerning but also indicative of the larger issue of Indian media's coverage of Pakistan. It is no secret that many Indians are obsessed with Pakistan news and take sadistic pleasure in their misfortune. This obsession is often reflected in the coverage of Pakistani issues by the Indian media, including "Abhi and Niyu."

One factor that contributes to the duo's obsession with Pakistan is the algorithm used by YouTube. The algorithm seems to support content on Pakistan, not only in Pakistan but also in India. This trend can be seen in the increasing number of videos and content creators that are focused on Pakistan.

One factor that contributes to the duo's obsession with Pakistan is the algorithm used by YouTube. The algorithm seems to support content on Pakistan, not only in Pakistan but also in India. This trend can be seen in the increasing number of videos and content creators that are focused on Pakistan.

As content creators with a massive following, "Abhi and Niyu" also have a responsibility to reflect upon the pains of common Indians, including the ongoing economic crisis, unemployment, hunger, and communalism, instead of solely focusing on Pakistan.

The craftsmanship of this duo to sound neutral is terrific. But carefully analysing their content you will doubt their impartiality. Many of their videos indirecetly supports the ideology of BP> We have written a piece which you can read by clicking here.

Another concerning aspect of "Abhi and Niyu's" YouTube channel is the gender imbalance in their branding. While the duo has an equal role in building their brand, it is evident that Niyu has been sidelined on many occasions, particularly in the channel's thumbnail images.

The consistent use of Abhi's image in the channel's thumbnails perpetuates the notion of a male-dominant patriarchal society, where men are seen as the sole representation of a brand. This kind of messaging can be harmful, especially when it comes from content creators with a large following.

It is essential to note that the issue of gender imbalance is not unique to "Abhi and Niyu" and is prevalent across the YouTube community. Women are often sidelined or underrepresented in the industry, and content creators with a large following have a responsibility to address this issue.


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